Case Studies

Cast Study #1: Improving Casino Promotions to Bus Groups

The Situation: The Island Resort and Casino in Harris Michican had a challenge that is familiar to almost every gaming institution in the U.S. They wanted to improve promotions to bus groups by tracking player activity and then offering specific incentives to them. The goal, of course, was to increase... More >>

Cast Study #2: Accurately Calculate Coin-In

The Situation: In virtually every slot system these days there is an issue of accounting for unused personal banker (or EFT) credits that can only be used for play. They can't be cashed out, for example. The problem arises when those unused credits are included in your coin-in (the key revenue volume measure for all casinos), thereby skewing... More >>